Marketing prompts
Prompts for positioning, copy, SEO and campaign planning. Each one asks for a clear format so you get drafts you can test, not vague ideas.
These marketing prompts help you move from a blank page to drafts you can test. They cover positioning and value propositions, customer personas, landing pages, search ads, subject lines, SEO briefs, launch plans, naming and research surveys. Each prompt gives the chat a role, a clear task, the context it needs and an output format such as a table or labeled variants, so the results are easy to compare and hand to a colleague.
Fill in the [square-bracket] blanks with your product, audience, offer and constraints. The more real detail you add, the less generic the copy will be. Click Copy to use a prompt elsewhere, or "Use in chat" to open it in ChatG ready to edit before you send it.
Several prompts tell the chat to use only the facts you provide or to avoid claims you can't prove. That is deliberate. AI chats tend to fill gaps with invented statistics, reviews or features, and that kind of copy can damage trust or break advertising rules. Treat every output as a draft: check facts, run regulated claims past the right person and edit for your brand voice. For a wider view of how teams use AI chat, see ChatG for marketers and ChatG for small business.
How to adapt these prompts
- Start with a fact sheet: paste product facts, audience, price and tone at the top of the chat, then run several prompts in a row.
- Add character limits for the platform you are writing for.
- Ask for a critique of the drafts and a ranking with reasons.
- Request a table when you plan to test variants.
For short posts and captions, try the Caption Generator.
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01
Value propositions for a product
Act as a positioning consultant. For [product], sold to [target customer] who struggle with [problem], write five one-sentence value propositions. Each should name the customer, the outcome and what makes us different: [differentiator]. Then pick the clearest one and explain why.
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02
Customer persona from what I know
Create a customer persona for [product] based on these details: [age range, job, habits, goals]. Include goals, frustrations, where they look for information, objections to buying, and the words they would use to describe their problem. Mark anything you are guessing.
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03
Landing page copy
Write landing page copy for [product or offer] aimed at [audience]. Include a headline, a subheadline, three benefit blocks with short headings, an objection-handling section and a call to action. Use only these facts and features: [facts].
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04
Search ad headlines and descriptions
Write 10 search ad headlines of up to 30 characters and 4 descriptions of up to 90 characters for [product], targeting people who search for [keyword]. Include the keyword naturally, vary the angles, and avoid any claim we can't prove.
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05
Email subject lines and preview text
Write 15 subject lines for an email about [offer or topic] to [audience]. Mix curiosity, benefit, urgency and plain descriptive styles, keep each under 50 characters, and add preview text for the best five.
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06
Competitor comparison and angles
Here is what I know about my product and two competitors: [paste notes]. Build a comparison table covering price, key features, target customer and tone of voice. Then suggest three messaging angles where we have a real advantage.
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07
Four-week product launch plan
Create a four-week launch plan for [product] with a budget of [budget] and a team of [team size]. Split it into pre-launch, launch week and follow-up, and list channels, tasks and one metric to watch for each week.
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08
Brand voice guide from examples
Based on these examples of our writing: [paste two or three samples], create a short brand voice guide. Include three voice traits with 'we are / we are not' pairs, preferred and banned words, and one before-and-after rewrite.
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09
Group keywords into topic clusters
Group these keywords into topic clusters and suggest one page for each cluster: [paste keyword list]. For each page, give the main search intent (informational, commercial or transactional), a working title and the keywords it should target.
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10
SEO title and meta description
Write three options for an SEO title of under 60 characters and three meta descriptions of 140 to 160 characters for a page about [page topic]. Include [main keyword] naturally and give searchers a clear reason to click.
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11
Ask a happy customer for a review
Write a short email asking a happy customer, a [customer type], to leave a review on [platform]. Thank them for [what they bought], include a placeholder for the review link, and keep it under 100 words with no pressure.
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12
Answer buyer objections honestly
List the ten most common objections a [target customer] might have before buying [product] at [price]. For each one, write a short, honest response we could use on a sales page or in a sales call.
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13
A/B test ideas ranked by impact
Suggest eight A/B test ideas for our [page or email], whose goal is [goal, e.g. more sign-ups]. For each, state the hypothesis, what to change and which metric decides the winner. Order them by expected impact versus effort.
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14
Quarterly content themes
Plan content themes for the next three months for [brand] in [industry]. Give one theme per month linked to [seasonal events or product updates], with four content ideas per month spread across blog, email and video.
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15
Case study from project notes
Turn these notes about a client project into a case study: [client, problem, solution, results]. Use the structure challenge, approach and result, and add a placeholder quote for the client to approve. Only use the results I provided.
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16
Product name ideas
Suggest 20 name ideas for a [product type] for [audience] that feels [brand feeling, e.g. calm and trustworthy]. Mix invented words, real words and compound names, and flag names that may be hard to spell or pronounce. Remind me to check trademarks and domains.
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17
Short tagline options by tone
Write 15 tagline options for [brand], which offers [what you do] to [audience]. Keep each under eight words, avoid clichés, and group them by tone: playful, confident and simple.
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18
Market research survey
Write a 10-question customer survey to learn why people [buy, cancel or choose] [product]. Use mostly multiple-choice questions with one or two open ones, avoid leading wording, and put the most important question first.
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19
Simple referral program
Design a simple referral program for [business], whose customers are [customer type]. Suggest the reward for both sides, the rules, how to announce it, and two risks to watch for, such as abuse or rising costs.
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20
Event promotion copy
Write promotional copy for [event name], a [type of event] on [date] at [place or online] for [audience]. Give a 50-word description, a three-sentence email blurb and a short social post with a clear sign-up call to action.
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