Marketing prompts

Prompts for positioning, copy, SEO and campaign planning. Each one asks for a clear format so you get drafts you can test, not vague ideas.

These marketing prompts help you move from a blank page to drafts you can test. They cover positioning and value propositions, customer personas, landing pages, search ads, subject lines, SEO briefs, launch plans, naming and research surveys. Each prompt gives the chat a role, a clear task, the context it needs and an output format such as a table or labeled variants, so the results are easy to compare and hand to a colleague.

Fill in the [square-bracket] blanks with your product, audience, offer and constraints. The more real detail you add, the less generic the copy will be. Click Copy to use a prompt elsewhere, or "Use in chat" to open it in ChatG ready to edit before you send it.

Several prompts tell the chat to use only the facts you provide or to avoid claims you can't prove. That is deliberate. AI chats tend to fill gaps with invented statistics, reviews or features, and that kind of copy can damage trust or break advertising rules. Treat every output as a draft: check facts, run regulated claims past the right person and edit for your brand voice. For a wider view of how teams use AI chat, see ChatG for marketers and ChatG for small business.

How to adapt these prompts

  • Start with a fact sheet: paste product facts, audience, price and tone at the top of the chat, then run several prompts in a row.
  • Add character limits for the platform you are writing for.
  • Ask for a critique of the drafts and a ranking with reasons.
  • Request a table when you plan to test variants.

For short posts and captions, try the Caption Generator.

  1. 01

    Value propositions for a product

    Act as a positioning consultant. For [product], sold to [target customer] who struggle with [problem], write five one-sentence value propositions. Each should name the customer, the outcome and what makes us different: [differentiator]. Then pick the clearest one and explain why.

    #positioning Use this prompt
  2. 02

    Customer persona from what I know

    Create a customer persona for [product] based on these details: [age range, job, habits, goals]. Include goals, frustrations, where they look for information, objections to buying, and the words they would use to describe their problem. Mark anything you are guessing.

    #persona#research Use this prompt
  3. 03

    Landing page copy

    Write landing page copy for [product or offer] aimed at [audience]. Include a headline, a subheadline, three benefit blocks with short headings, an objection-handling section and a call to action. Use only these facts and features: [facts].

    #landing page#copy Use this prompt
  4. 04

    Search ad headlines and descriptions

    Write 10 search ad headlines of up to 30 characters and 4 descriptions of up to 90 characters for [product], targeting people who search for [keyword]. Include the keyword naturally, vary the angles, and avoid any claim we can't prove.

    #ads#ppc Use this prompt
  5. 05

    Email subject lines and preview text

    Write 15 subject lines for an email about [offer or topic] to [audience]. Mix curiosity, benefit, urgency and plain descriptive styles, keep each under 50 characters, and add preview text for the best five.

    #email Use this prompt
  6. 06

    Competitor comparison and angles

    Here is what I know about my product and two competitors: [paste notes]. Build a comparison table covering price, key features, target customer and tone of voice. Then suggest three messaging angles where we have a real advantage.

    #competitors#strategy Use this prompt
  7. 07

    Four-week product launch plan

    Create a four-week launch plan for [product] with a budget of [budget] and a team of [team size]. Split it into pre-launch, launch week and follow-up, and list channels, tasks and one metric to watch for each week.

    #launch#plan Use this prompt
  8. 08

    Brand voice guide from examples

    Based on these examples of our writing: [paste two or three samples], create a short brand voice guide. Include three voice traits with 'we are / we are not' pairs, preferred and banned words, and one before-and-after rewrite.

    #brand voice Use this prompt
  9. 09

    Group keywords into topic clusters

    Group these keywords into topic clusters and suggest one page for each cluster: [paste keyword list]. For each page, give the main search intent (informational, commercial or transactional), a working title and the keywords it should target.

    #seo Use this prompt
  10. 10

    SEO title and meta description

    Write three options for an SEO title of under 60 characters and three meta descriptions of 140 to 160 characters for a page about [page topic]. Include [main keyword] naturally and give searchers a clear reason to click.

    #seo Use this prompt
  11. 11

    Ask a happy customer for a review

    Write a short email asking a happy customer, a [customer type], to leave a review on [platform]. Thank them for [what they bought], include a placeholder for the review link, and keep it under 100 words with no pressure.

    #reviews#email Use this prompt
  12. 12

    Answer buyer objections honestly

    List the ten most common objections a [target customer] might have before buying [product] at [price]. For each one, write a short, honest response we could use on a sales page or in a sales call.

    #sales#copy Use this prompt
  13. 13

    A/B test ideas ranked by impact

    Suggest eight A/B test ideas for our [page or email], whose goal is [goal, e.g. more sign-ups]. For each, state the hypothesis, what to change and which metric decides the winner. Order them by expected impact versus effort.

    #testing#conversion Use this prompt
  14. 14

    Quarterly content themes

    Plan content themes for the next three months for [brand] in [industry]. Give one theme per month linked to [seasonal events or product updates], with four content ideas per month spread across blog, email and video.

    #content#plan Use this prompt
  15. 15

    Case study from project notes

    Turn these notes about a client project into a case study: [client, problem, solution, results]. Use the structure challenge, approach and result, and add a placeholder quote for the client to approve. Only use the results I provided.

    #case study Use this prompt
  16. 16

    Product name ideas

    Suggest 20 name ideas for a [product type] for [audience] that feels [brand feeling, e.g. calm and trustworthy]. Mix invented words, real words and compound names, and flag names that may be hard to spell or pronounce. Remind me to check trademarks and domains.

    #naming#branding Use this prompt
  17. 17

    Short tagline options by tone

    Write 15 tagline options for [brand], which offers [what you do] to [audience]. Keep each under eight words, avoid clichés, and group them by tone: playful, confident and simple.

    #branding Use this prompt
  18. 18

    Market research survey

    Write a 10-question customer survey to learn why people [buy, cancel or choose] [product]. Use mostly multiple-choice questions with one or two open ones, avoid leading wording, and put the most important question first.

    #research#survey Use this prompt
  19. 19

    Simple referral program

    Design a simple referral program for [business], whose customers are [customer type]. Suggest the reward for both sides, the rules, how to announce it, and two risks to watch for, such as abuse or rising costs.

    #growth Use this prompt
  20. 20

    Event promotion copy

    Write promotional copy for [event name], a [type of event] on [date] at [place or online] for [audience]. Give a 50-word description, a three-sentence email blurb and a short social post with a clear sign-up call to action.

    #events#copy Use this prompt

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