AI chat for marketers

Marketing is full of blank pages: a new campaign, ten ad variants, a month of posts, a brief for a writer. An AI chat is very good at filling them with options you can react to, test and improve. It is not good at knowing your customers, your numbers or what is legally safe to claim, so those stay with you. ChatG is free with a daily allowance of messages and needs no account. Here are the workflows marketers use most, each with a prompt to open in the chat.

Ideas and copy

Ask for variety and a clear format. Labeled options are easier to compare and test.

Brainstorm campaign ideas

Tie ideas to a season or event and ask for the single message each one should land.

Brainstorm ten campaign ideas for [product] aimed at [audience] during [season or event]. For each, give a one-line concept, the main channel and the single message it should land.

Try this prompt in the chat or choose the Marketer assistant.

Write ad copy variants by angle

Labeling each variant with its angle turns a pile of copy into a real A/B test.

Write [number] variations of ad copy for [product] on [platform]. Keep the headline under [character limit] characters and the body under [body limit]. Test different angles: price, problem solved, convenience and urgency. Label each angle and use only these facts: [facts].

Open this prompt in the chat.

Draft social posts in different formats

Varying the format keeps a feed from feeling repetitive.

Write five [platform] posts announcing [news] for [brand] in a [tone] voice. Vary the format: a question, a short tip, a behind-the-scenes angle, a list and a direct call to action. Suggest up to three relevant hashtags each.

Try this prompt in the chat or use the Caption Generator.

Write an email welcome sequence

Give each email one job, and ask for subject lines and preview text at the same time.

Write a three-email welcome sequence for new subscribers to [brand], which sells [product] to [audience]. Email 1 welcomes and sets expectations, email 2 shares a useful tip, email 3 makes a soft offer: [offer]. Give subject lines and preview text for each.

Open this prompt in the chat or use the Email Writer.

Research, briefs and repurposing

The chat is also useful for sorting information and turning one piece of content into many.

Find themes in customer feedback

Paste anonymized reviews or survey answers and ask what they mean for your messaging.

Here are anonymized customer comments from [source]: [paste comments]. Group them into themes, quote one representative comment per theme, and suggest what each theme means for our messaging.

Try this prompt in the chat.

Create a content brief

A good brief gives a writer, human or AI, the intent, structure and questions to answer.

Create a content brief for a blog post on [topic] for [audience]. Include the search intent, a suggested title, an H2 and H3 outline, the questions the post should answer, and which of these pages we could link to: [list pages].

Open this prompt in the chat.

Repurpose one piece into many

Turn a blog post or webinar into posts for each channel without losing the core idea.

Turn this blog post into a LinkedIn post under 200 words, three short posts for X and a two-sentence newsletter blurb. Keep the key insight the same in each: [paste post]

Try this prompt in the chat or start with the Summarizer.

Check copy before it goes out

Use the chat as a skeptical reader that hunts for weak or risky lines.

Review this marketing copy as a skeptical customer and a careful editor. List any claim that sounds exaggerated or needs proof, any jargon, and anything unclear about the offer, then suggest a plainer version: [paste copy]

Open this prompt in the chat.

Tips for better results

• Start with a fact sheet. Paste the product facts, audience, offer and tone once at the top of the chat and refer back to them.
• Ask for formats you can use. Tables with angle, headline, body and character count go straight into a test plan.
• Request a critique. After a draft, ask "which of these is weakest and why?" to sharpen the set.
• Share drafts with your team. A share link gives colleagues a read-only copy of the conversation to review.

What to avoid

• Invented numbers and social proof. AI will happily write "loved by thousands" or quote a statistic it made up. Use only real figures, real reviews and claims you can back up.
• Claims that need legal review. Health, finance, environmental and comparison claims are regulated in many places. Have the right person check them.
• Off-brand copy. Paste a few examples of your best writing and ask the chat to match them, then edit for your voice.
• Customer personal data. Remove names, emails, order numbers and anything identifying before you paste feedback or lists.
• Names you haven't checked. Before using a suggested product name or slogan, check trademarks and domain availability.

Related tools, guides and prompts

• Tools: AI Writer, Caption Generator, Email Writer, Paraphraser and Translator for local markets.
• Guides: how to write better prompts, AI writing tips and fact-checking AI answers.
• Prompt collections: marketing prompts, social media prompts and business prompts.