Social media prompts
Prompts for planning and writing social content on any platform: captions, calendars, video scripts, carousels, threads and community replies.
These social media prompts help you plan and write content for any platform: captions, 30-day content calendars, short video scripts, carousels, threads, LinkedIn posts, bios, replies to difficult comments, giveaway posts, story sequences and a simple review of what performed well. They suit solo creators, small businesses and social media managers juggling several accounts, and they work just as well for a club, a school or a local event.
Each prompt names the platform, the audience and the format, and most ask for several variations so you can pick and mix. Replace the [square-bracket] blanks with your account, niche, tone and goal. Click Copy to keep a prompt in your planning tool, or "Use in chat" to open it in ChatG ready to edit before sending.
Platforms change their features, limits and rules often, and the chat may not know the latest ones. Check current character limits, hashtag practices and promotion or giveaway rules on the platform itself. Don't let AI invent results, reviews or endorsements, and keep followers' personal data out of your prompts. The best posts still come from your own photos, stories and opinions; the chat helps you shape them faster. For more on brand content, see ChatG for marketers and the marketing prompts.
How to adapt these prompts
- Paste two or three of your best posts and ask the chat to match their voice.
- Describe the image or video you have, so captions fit what people will actually see.
- Add your content pillars, the three to five themes your account always returns to.
- Ask for a shorter version for stories and a longer one for the feed.
For quick captions, try the Caption Generator.
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01
Instagram captions for a photo
Write five Instagram captions for a photo of [describe photo] for [brand or account type]. Vary the length from one line to a short story, match a [tone] voice, end each with a question or call to action, and suggest up to five relevant hashtags.
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02
30-day content calendar
Create a 30-day content calendar for [account] on [platform], whose audience is [audience]. Use a table with date, content pillar, post idea, format (carousel, reel, story or text) and call to action, based on these pillars: [pillars].
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03
Short vertical video script
Write a 30 to 45 second script for a short vertical video about [topic] for [platform]. Include a hook for the first two seconds, three quick points with on-screen text suggestions, and a closing line that invites comments.
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04
Seven-slide teaching carousel
Plan a seven-slide [LinkedIn or Instagram] carousel that teaches [topic] to [audience]. Give the text for each slide in 25 words or fewer, a strong title slide and a final slide with a call to action, plus a caption to post with it.
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05
LinkedIn post from a lesson learned
Turn this experience into a LinkedIn post of about 150 words: [what happened and what you learned]. Open with a line that makes people stop scrolling, use short paragraphs, keep it humble, and end with a question for my network.
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06
Thread for X
Write a thread of six to eight posts for X about [topic] for [audience]. The first post states the main insight, each following post adds one useful point or example, and the last one sums up. Keep every post under 280 characters.
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07
Reply to a negative comment
Someone left this negative comment on our [platform] post: [paste comment]. Write three possible public replies: one apologetic, one factual and one that moves the conversation to direct messages. Keep them calm and short.
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08
Profile bio options
Write five [platform] bio options for [person or brand], who [what you do] for [audience]. Stay within [character limit] characters, give people a clear reason to follow, and suggest where a link or call to action fits.
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09
Hashtag set by reach
Suggest a hashtag set for posts about [topic] in the [niche] niche on [platform]. Group the tags into broad, niche and branded, and explain how I can check which ones are active and relevant before I use them.
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10
Repurpose one piece for every platform
Here is a [blog post or video transcript]: [paste text]. Repurpose it into one LinkedIn post, one Instagram caption, three posts for X and two short video hooks. Keep the core message the same but adapt the tone to each platform.
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11
Engagement post ideas
Give me 15 engagement post ideas for a [type of account] on [platform]: polls, this-or-that choices, fill-in-the-blank posts, questions and challenges. Make each idea specific to [niche] rather than generic.
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12
Giveaway announcement post
Write a giveaway post for [account] on [platform] offering [prize]. Include clear entry steps, the end date [date] and a short line about eligibility. Then remind me which official platform rules and local laws I should check before posting.
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13
Behind-the-scenes post ideas
Suggest 10 behind-the-scenes post ideas for a [type of business or creator] that show the people and process behind [product or work]. For each, give the format and a one-line caption idea.
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14
YouTube titles and description
Write five title options under 70 characters and a description for a YouTube video about [topic]. Start the description with two lines that sum up the value, then add placeholder timestamps and these links: [links to include].
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15
Public statement about a problem
Draft a short public statement for [brand] about [issue, e.g. delayed orders]. Take responsibility, explain what happened in plain words, say what we are doing and when people will hear more. Avoid corporate jargon and don't overpromise.
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16
Learn from my post results
Here are my last [number] posts with their reach, likes, comments and saves: [paste data]. Find patterns in what performed well and poorly, and suggest five specific experiments for next month.
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17
Five-frame story sequence
Plan a five-frame Instagram story sequence to [goal, e.g. announce a new product]. For each frame, describe the visual, a text overlay of under 10 words and an interactive sticker idea such as a poll or quiz.
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18
Pinterest pin titles and descriptions
Write titles and descriptions for five Pinterest pins linking to [page or product]. Use natural search phrases such as [keywords], keep titles under 100 characters, and give each pin a different angle.
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19
Group community guidelines
Write short, friendly community guidelines for our [platform] group about [topic]. Cover respectful behavior, self-promotion, spam, privacy and what moderators will do when rules are broken, in under 200 words.
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20
Collaboration message to a creator
Write a direct message to [creator] proposing a collaboration with [brand or account]. Mention a post of theirs I liked: [post], describe the idea: [collaboration idea], say what they would get, and keep it under 120 words.
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